TED
 talk of the month: June.

Lesson by Sara Garofalo,
animation by TOGETHER.

"The psychology behind irrational decisions."

Often people make decisions that are not “rational” from a purely economical point of view — meaning that they don’t necessarily lead to the best result. Why is that? Are we just bad at dealing with numbers and odds? Or is there a psychological mechanism behind it? Sara Garofalo explains heuristics, problem-solving approaches based on previous experience and intuition rather than analysis.

(4 minutes 38 seconds)